How does it feel to take on the role & power of a tech giant? To influence people's thoughts, feelings and decisions? How does it feel to scale up your power and influence a nation? Spectre invites audiences in, to worship at the altar of Dataism with the gods of Silicon Valley. Spectre started out to subvert the power of the 'Big Tech' industry, but via a series of viral ‘deep fake’ artworks, ignited a global conversation about privacy, data and AI technology, leading to global press coverage, and unexpected official responses from Facebook, Instagram and Youtube.